Whitening’ creams undergo a makeover but colorism persist

DUBAI, United Arab Emirates (AP) — The world’s biggest cosmetics companies have been selling a fairy tale that often goes something like this: If your husband’s lost interest in you, if your colleagues dismiss you at work, if your talents are ignored, whiten your skin to turn your love life around, boost your career and command center stage.
For years, cosmetics giants Unilever and L’Oreal have marketed skin whitening creams to women across the globe with less-than-subtle ads promoting “fair skin” as more desirable than naturally darker shades. In the wake of mass protests against racial injustice in the U.S., these corporations are re-branding their skin lightening products in Africa, Asia and the Middle East, but for generations of women raised on their messaging,

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